8 Failed Products from the World’s Biggest Companies

When you combine the ‘useful’ with the ‘pleasant’, it can lead to failure

• Company: Colgate-Palmolive Company
• Failed product: Colgate Kitchen Entrees

In some cases, combining the useful with the pleasant can lead to a total failure. However, we have to admit that pushing your limits can be helpful if you want to become the best version of yourself, but if you are already a big brand, well known because you are good at something in a certain field, then why would you want to expand your brand to another niche? So, let’s talk about Colgate and its failed product.

One of the classical brand expansion failures of all time occurred when toothpaste manufacturer Colgate (of the Colgate-Palmolive Company) decided to create a line of frozen meals in 1964, called Colgate Kitchen Entrees.

Their main idea was to make people eat the Colgate frozen meals and then brush their teeth with their Colgate toothpaste, but it didn’t work, because people couldn’t associate toothpaste with food. However, it turned out that the Colgate Kitchen product was only a test, and was never officially launched.

Nevertheless, the Colgate-Palmolive company is currently the second leading personal care brand worldwide.

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