8 Failed Products from the World’s Biggest Companies

Pushing past your limits shouldn’t involve exceeding the niche you are activating

• Company: Apple
• Failed product: Macintosh TV

Apple is an American multinational technology company based in California well known for its famous products, such as the iPhone, iPad, Apple Watch smartwatches, AirPods wireless earbuds and Mac computers. Apple is regarded as one of the biggest technology companies in the world. As you probably already know, this company was founded by Steve Jobs and Steve Wozniak in 1976. They initially hired some computer designers and worked in Jobs’ garage, until they went public in 1980 to instant financial success.

Even though Apple is among the biggest technology companies in the world, it doesn’t mean that they have always created successful products. For example, in 1993, they created the Macintosh TV, which was a total failure, not only because it was too expensive (US$2,097 equivalent to approx. $4000), but also because of the lack of storage, as well as the lack of standard video output ports.

The Macintosh TV was supposed to be a personal computer with integrated television capabilities, but being a failed product, it was discontinued after four months.

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