8 Failed Products from the World’s Biggest Companies

The presentation and promotion of a product matters too

• Company: Tesla
• Failed product: an all electric, battery-powered, light duty truck called The Cybertruck

Tesla is an American electric vehicle and clean energy company based in California that was founded in 2003 by Martin Eberhard and Marc Tarpenning as Tesla Motors. However, Elon Musk has been the company’s CEO since 2008. Tesla has produced numerous effective electric vehicles, such as the Roadster, the Model S sedan, the Model X SUV, the Model 3 sedan and the Model Y crossover. According to the press, the Model 3 is the best-selling electric plug-in car in the world.

Nevertheless, even if Tesla is a famous electric car company, this does not mean that they can’t make mistakes, not to mention that the way you present a product matters a lot. For example, in 2019, they unveiled a light duty truck called Cybertruck, with production set for late 2021. (see more on the next page)