7 Things You Buy Just Because Advertisers Persuade You to

Toothpaste

First of all, it’s important to understand that your oral hygiene is one of the most important things that you have to take into consideration every day if you want to be healthier. So, it’s crucial to brush and floss your teeth every single day. Nevertheless, some health experts say that you don’t really need toothpaste to clean your teeth because a simple toothbrush can be effective and do its job easily. 

In the early 20th century, Americans were not used to brushing their teeth so often, but the American toothpaste brand, Pepsodent, managed to change their perception. They hired an expert in advertising, Claude Hopkins, who changed the history of this brand and helped them sell a lot of such products. 

Hopkins said that human teeth are covered in a natural film that can be destroyed if you don’t use Pepsodent. He also used the idea that people don’t have beautiful smiles because they don’t maintain that film intact on their teeth. This advertising strategy worked, especially because they created the first mint flavored toothpaste (and other kinds of toothpaste were flavorless).