7 Things You Buy Just Because Advertisers Persuade You to

Cereals and bacon 

As you already know, breakfast is one of the most important meals of the day, but this idea wasn’t popular a few decades ago, when no one had time to have their breakfast. So, different businesses have started to use the idea of a “quick and light” meal for people who want to be healthy and maintain their desired weight. 

However, companies that promoted bacon and eggs for breakfast began to change their strategy as cereals became popular. So, one of the bacon creators, Beech-Nut Packing Company, hired Edward Bernays, nephew of Sigmund Freud and now known as “the father of public relations”, to help them improve their profit and sales. Bernays used an immoral strategy to help the bacon company increase their popularity levels, namely that he persuaded about 5,000 doctors to say that bacon contains an essential protein that your body needs to work properly – a quality that can’t be found in cereals. Then he used the doctors’ answers as a strategy to make them look like a scientific study. This marketing technique didn’t affect the profit of cereal industries, but they managed to sell a lot of bacon in those days. 

That being said, some real scientific studies have shown that bacon can be included in your breakfast from time to time because it’s healthy, but if you eat too much, you can gain weight.