7 Things You Buy Just Because Advertisers Persuade You to

Bottles of water

A few decades ago, no one wanted to buy bottles of water because they were used to tap water and soda. However, nowadays, people are more health conscious and think about their future, so they have replaced soda and tap water with a healthier beverage, namely bottled water. 

Many brands have created the idea that bottled water is healthier than tap water because it has been tested and filtered by specialists, unlike tap water. In fact, bottled water is a healthier alternative to soda and can keep you refreshed while you are outdoors and don’t have access to tap water. Or at least this is the strategy of Gustave Leven, the president of French-based Source Perrier, who wanted to sell more bottles of water in the United States. 

Therefore, in 1977, he spent about $5 million on TV commercials to promote the consumption of bottled water. He used as a strategy the fact that people who drink this type of water are cool and more likely to be healthier. Leven also promoted bottled water at various athletic competitions.