7 Things You Buy Just Because Advertisers Persuade You to

Women shaving razors

It’s no secret that a few years ago women used to have hair on their armpits and legs and weren’t embarrassed because they were fully covered in clothes. In other words, it was perfectly normal for women to have body hair. However, things changed in 1915 when Gillette, a worldwide famous company, introduced shaving razors for women, called Milady Decollete. 

Their strategy was different and effective because they used subtle messages that influenced women to use their products. For instance, they opted for clothing catalogs to display their ads and said that armpit hair isn’t something normal, but an embarrassing problem that makes women look ugly and that only stylish women have hairless armpits. They also used the term “smooth” instead of “shaving” and promoted Milady Decollete for smoother legs.