7 Things You Buy Just Because Advertisers Persuade You to

Diamond rings

The truth is that almost all women in the world want to own a diamond ring and if you want to propose to your partner you have to buy such a ring, because it lasts forever and is considered precious, right? In reality, you don’t have to get a diamond ring to propose to your significant other, especially since they are not as valuable as you might think. In fact, experts say that diamond rings lose their value right after you leave the jewelry store. Nowadays, they are considered essential and precious because someone used a good advertising strategy to sell them.

So, let’s find out more info together! De Beers is one of the largest diamond mining and extraction companies in the world, which was founded in 1888 by Cecil Rhodes when they discovered huge diamond deposits in South Africa. However, because diamonds were easy to find in those days, Rhodes needed a good marketing strategy to sell them. 

So, in 1938, De Beers hired an N.W. Ayer advertising company to help them sell diamonds. Thus, they chose as audience people who wanted to get married and created the idea that buying diamonds is the manliest and most precious thing that someone could do for their partner. In other words, they created the concept that only gentlemen and those who truly love their partner will choose such a ring. Well, it seems that this strategy worked!