15 Psychological Tricks to Make People Like You Immediately

Be warm and competent

Social psychologist Susan Fiske proposed the “stereotype content model,” a theory that people judge others based on their warmth and competence.

According to the model, if you can portray yourself as warm – noncompetitive and friendly – people will feel like they can trust you. If you seem competent – for example, if you have high economic or educational status – they’re more inclined to respect you.

Harvard psychologist Amy Cuddy says that, especially in business settings, it’s important to demonstrate warmth first and then competence.

“From an evolutionary perspective,” Cuddy writes in her book “Presence,” “it is more crucial to our survival to know whether a person deserves our trust.”

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