15 Fascinating Photos of the Piccadilly Circus Over the Decades
Neon was first used for a Bovril sign in the 1940s
Probably the most famous feature of Piccadilly Circus is its light-up advertising boards. The first sign to be illuminated was a Perrier advertisement in 1908, which used incandescent lightbulbs. Neon was first used for a Bovril sign in the 1940s, as seen here.