In Pics: Vogue’s Most Spectacular Fantasy Fashion

Irving Penn, Mascara Wars, New York, 2001

Phyllis Posnick explains that this photo was made as an artistic representation of the war between beauty companies. ‘Companies spend millions of dollars developing breakthrough technology, and we were reporting on the latest “mascara war” between two of the giants. The model’s eyes were closed for two hours while Penn photographed every possible variation… He had a picture that wasn’t especially exciting or memorable, but there was nothing that he hadn’t already tried… Our model opened her eyes, and I saw that they were completely bloodshot. Penn said, “Don’t move.” He did just two or three more exposures. Here was the shock that was missing.’


Photo: Irving Penn/Conde Nast

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